Online Marketing
Effective Ways To Advertise Your Products And Services On The Internet
To Get You More Paying Customers With Our Online Marketing Services
Initial Considerations For Online Marketing
Online marketing and sales are increasing like never before and we can expect the numbers to grow even more from now on.
The more you take on online marketing, the more your business will thrive.
Here are some of the best working, profitable, sustainable strategies that we can help your business grow with now.
When it is time to sit down and focus on online marketing
you have to be clear on:
What You Want To Market
Are you marketing your company, your website, is it a particular product or service you offer – how you market your product will depend on the product you are trying to market!
Why You Want To Market That
You have to decide on the outcome you want from your marketing – is it to raise awareness of your company, is it to sell a particular product or service, do you want more visitors to your website?
Who You Want To Market To
Not everybody is your ideal customer – it’s a great idea to think in detail about who your ideal customer is – then you can customise your marketing to appeal to your ideal customer
How Do You Reach Those People
Once you know who your ideal customer is, then that will help you to find out where those people hang out – is the 40-year-old mum on Facebook, is that 55-year-old accountant on LinkedIn etc
Once You Have A Better Understanding Of The Above, Then You Need To Market Better Than Your Competition!
JSP Web Design Can Help With Your Online Marketing Today
We’ll help you to get clear on what you want to market, why you want to market, who you want to market to and how to reach those potential customers and get more business using the methods below:
Search Engine Optimisation – SEO
Search Engine Optimisation – shortened to SEO – is the process or ‘scientific art’ of increasing your websites/web pages visibility (or position) within organic search engine results.
Google My Business Marketing
Google My Business (GMB) is essentially a local business listing service that is run by Google – the biggest search engine on the internet. It provides basic details about your business such as name, contact details and reviews. We can optimise your listing to ensure you are found in local searches.
Content Marketing
Content Marketing serves to compliment your SEO strategies and Tactics. Content marketing is about creating entertaining, helpful and authoritative content on your website that people will refer to and share on the internet – this could be an article, a video, a PDF book etc.
Social Media Marketing
Social media channels such as Facebook, Instagram, Pinterest, YouTube, LinkedIn, Twitter – provide a great way of reaching the masses – you have to find your voice, be real and yourself, deliver value and engage with others on a regular basis – just turn up and post – sounds easy – but developing a following and becoming a social media influencer is not!
Email Marketing
Email marketing is about gathering contact details of a captivated audience who are eager for your advice and knowledge, and sending them details of offers and products that can help them/they need, and then moving them up the value ladder to buy higher and higher-priced products and services.
Search Engine Marketing – SEM
Search Engine Marketing is a contrast to Search Engine Optimisation – Where search engine optimisation is about getting your website to rank organically on the search engines such as Google, Search Engine Marketing revolves around paid advertising using such services as Adwords.
Pay Per Click Marketing – PPC
Pay per click marketing is a form search engine marketing – essentially you pay for adverts on various channels such as Facebook, Instagram, YouTube, Google, Bing – when someone clicks on your advert you pay for that click
Affiliate Marketing
Affiliate marketing is the art of selling other peoples’ products, services or information. Essentially you send people to other peoples offers, when those people buy you get a commission for doing so. This type of marketing works best for those with a website that gets a lot of traffic or they have a large email list to promote products to.
Ready to take your next step?
Grow your audience and build a profitable business.
