What Is Pay Per Click Marketing?
Pay Per Click Marketing – often shortened to PPC or PPC advertising) is a form of online marketing where an advert is placed on a website or social media platform, and every time the advert is click upon by a visitor the advertiser is charged a certain cost – a cost per click.
What Can PPC Marketing Be Used For?
Typically PPC Marketing is used to:
Increase sales
Generate leads
Promote brand awareness
What Are The Main PPC Platforms?
Google Ads is the largest PPV platform
Microsoft Advertising – showing ads on the Microsoft and yahoo networks
How Do You Set Up A Pay Per Click Campaign?
After setting up an account advertisers:
Choose keywords they want to target
Choose negative keywords they do not wish to target
Determine an audience you want to advertise to
Design an add within the limited structure allowed
Determine what ‘network’ you want to advertise on
Determine what device you want to target – desktop/tablet/mobile
Determine what location/area you want to advertise in
Schedule when you want ads to be shown
Set a daily budget
When the campaign is up and running you should:
Track conversions
Review analytics to see what is working best
Consider remarketing
Being successful at PPC marketing takes time – we would suggest a minimum of 3 months with a minimum budget of £150 – £300 per month – every campaign is unique and better results are honed over time with constant market testing of variables.
How Can We Help With Your Pay Per Click Marketing?
To be honest JSP Web Design are not experts at PPC marketing, we know the intricacies of what is involved and can get you started in the right direction – it is not part of our core business as such so would refer you on to the experts who really know their stuff from our Little Black Book!
