What Is Search Engine Marketing?
Search Engine Marketing revolves around the practise of promoting a business using paid advertising that appear on search engine results pages (or SERPs).
Search Engine Marketing is powerful because it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase.
Other terms that you may come across:
- Paid search ads
- Paid search advertising
- PPC (pay-per-click)
- PPC (pay-per-call)
- CPC (cost-per-click)
- CPM (cost-per-thousand impressions)
Most search ads are sold on a CPC / PPC basis.
What Are The Most Popular Search Engine marketing platforms?
- Google Ads
- Microsoft Advertising
- Yahoo Search Ads
Each platform have their own procedures to follow and to optimise to get the best bang for your buck!
Within each platform you can use, behavioural targeting, contextual targeting, domaining, mobile search, pay per call, video ads, retargeting and site remarketing – phew!
How To Succeed At Search Engine Marketing
There are many factors to consider to be successful with search engine marketing including:
- Keyword research
- Buyer Intent
- Keyword search volume
- Keyword competitiveness
- Negative keywords
- Ad text
- Landing page design
- Quality of ads to win the ad auction
Getting it wrong will result in a wasted spend on advertising.
How Can You Help With Our Search Engine Marketing?
JSP Web Design can help with your search engine marketing by researching your keywords and setting up your ad campaigns to get a great return on your investment.
