Here you will find details of our Search Engine Optimisation (SEO) services.
We can help you sell more and increase your website traffic using Search Engine / Experience Optimization (SEO), Conversion Rate Optimization (CRO), Content Marketing and Inbound Marketing techniques.
Let’s start with an explanation of what SEO is – if you already have an idea skip down the page a bit!
What is SEO / Search Engine Optimisation?
Search Engine Optimisation – shortened to SEO – is the process or ‘scientific art’ of increasing your websites/web pages visibility (or position) within organic search engine results.
When people look for goods and services on the internet they often use a search engine such as Google, Bing, Yahoo, DuckDuckGo etc – typically they type in what they are looking for in a location – window cleaner in Sittingbourne – and the search engine will provide a huge list of webpages it thinks is most suitable for your search query:-
The search engine may show 2,000 web pages (or many, many more), and it ranks those web pages (puts them in order) from Nr 1 to Nr 2000. The web pages the search engine thinks are best (Nrs 1-10) are shown on the first page of the Search Engine Results Pages (SERPs), those ranked 11-20 are shown on the second page of the SERPs etc.
So ideally you want your webpage to be found on page 1 of the 1st search engine results page – more ideally in the top 3 of that page and ideally in the Nr 1 position.
How exactly search engines, such as Google, rank a web page in their search results is a closely guarded secret.
Search Engines use an algorithm, or program, that examines each page, and considers 200(?) or more factors to decide if your webpage should rank at Nr 1, Nr 4 or Nr 34.
Although these ranking factors are a closely guarded secret, search engine experts have tried and tested and experimented with web pages over time to reveal many of these factors that are considered.
Search Engine Optimisation is about ‘tweaking’ web pages and other off-page factors to ensure that your webpage is ranked highly in search engines, so that it is easily found by people looking for what you are offering – getting people to click on your web page – and booking you.
What are the 3 components of Search Engine Optimisation?
- On-Page SEO – optimizing the content on web pages
- Off-Page SEO – actions taken outside of your website to enhance rankings
- Technical SEO – helping search engines to access, crawl, interpret and index your website
How Can We Help With Your Websites SEO?
JSP Web Design are SEO experts that can help your webpages rank highly in Google, and other search engines, and get you more customers.
The websites that we design are search engine friendly – the webpages will be optimised ‘on-page’ to be found and ranked by search engines, such as Google, but search engines change and update their algorithms regularly.
What is working well to rank a webpage today, may not be working as well in 2 months time – so on-page SEO needs regular attention – a bit like a garden – the flowers look nice today but in 2 months some have died and the weeds have grown to hide them. Regular attention to SEO will ensure your webpage flower is seen in the best light!
As well as ‘on-page’ SEO factors, search engines also take into account other ‘off page’ SEO factors accounting for activities that you and others do away from your website to raise the ranking of a page with search engines.
These ‘off page’ ranking factors include links to your webpage from other sites, mentions in social media, reviews, site authority and trust, location, age of your website and many others.
JSP Web Design can help improve these ‘on-page’ and ‘off-page’ ranking factors and Technical SEO to help your webpages to rank higher on search engines.
