What Is SEO Marketing?
We define SEO Marketing as on going search engine optimisation.
Search Engine Optimisation – shortened to SEO – is the process or ‘scientific art’ of increasing your websites/webpages visibility (or position) within organic search engine results.
The websites we produce are ‘fully search engine optimised’ – but in reality search engine optimisation is an on going process that requires regular attention or maintenance – on going SEO Marketing.
To be effective websites should be a living, growing asset or tool that helps your business to grow, getting you more and more customers.
Search engines such as Google, constantly change and refine their algorithms – their set of ‘rules’ that calculate the position in their search results that your website should appear nr 1, nr 5, nr 25 etc.
New websites come along and existing websites are updated, that are competing with you to get the best position possible in the search engine results pages to get the most enquiries from potential customers.
Indeed, if you have a new business after a period of time it may become apparent that you should be optimising your website for a different search phrase, you may want to add an additional service that you want to be found for.
If your business and website has been around for sometime, the focus in your business may of changed – for example you may be a fencing contractor but have discovered that it is more profitable for you to erect garden offices, so it might be more worthwhile for you to change your website and optimise for those garden office searches – or maybe even set up a new website for that new service!
Search engine optimisation, and your marketing in general, can and will change over time.
Here it comes…….
JSP Web Design can help you with your SEO marketing – leaving you to get on with what you do best (or give you time to do what you want to do!).
What SEO Marketing Services Can You Help With?
Within the search engine marketing services that we offer there is some ‘blurring’ or overlap with other areas of online marketing that we can help you with – content marketing via articles on your blog on your website allows you to expand the ‘keywords ‘ you are targeting on your website, and can give ‘authority’ to your website which helps with your SEO.
Here are some of the SEO Marketing processes we can help you with to get more customers:
Setting Up Google Search Console – formerly Google Webmaster Tools
Setting Up Google Analytics
Setting Up Google My Business Listing
SEO Audit Of Existing Website
Setting Up A Blog – Blog Writing
Additional Webpages Content / Article Writing
Citations / Bookmarking
Link Building
Guest Blogging / Promotional Article Writing For Other Websites
Setting Up Social Media Accounts – Optimising Existing Accounts
Social Networking – Social Sharing
Video Marketing
Conclusion
There are many options within search engine optimisation marketing that we can help you with, some may be a bit confusing, get in contact and we will help you with those that will give you the best results for your business.
