Deciding on what you want to market is a vital first step in the online marketing process.
To some business owners this may seem obvious – it maybe a particular product – a blue woobly – or service that you offer – a woobly cleaning service.
But for any particular product or service, you can also market ‘items’ that are related to that product or service.
For example if you are selling blue wooblies, instead of marketing a web page that sells blue wooblies, you could market a website article that provides the best top 10 tips for choosing a blue woobly, within that article you can link to your blue woobly sales page. So you market your best top 10 tips for choosing a blue woobly, this attracts customers who are looking to buy blue wooblies, and some of these visitors will go to your sales page selling blue wooblies and buy your blue wooblies.
If you offer services, then you might not just market those services directly, you might want to market towards getting a meeting/phone call with someone who is in charge of the purchasing of those services at a company, once you are in the meeting then you can continue the marketing and get those sales.
Your local garage are probably very good at doing oil changes for £30.00, but it might not be the most profitable service to offer for them . If they offer cheap MOT’s £30.00 each that may well get the customer flocking to the door, when there the garage discovers the brake pads need renewing and it needs a new tyre and exhaust, you go to pick your car up and the garage tells you the bad news – but hey yes we can replace those brake pads, get a new tyre and replace the exhaust for just £250.00. So from the £30.00 MOT they have got £250.00 worth of work out of it.
Deciding on what you want to market – oil changes or MOTs – can help you make more money – when you know what you want to market then you can go on to market it in the best way – this maybe on your website, social media, in your content marketing etc
If you need help in deciding on what you want to market, click on the button below.
